How To Improve The Number Of Website Leads

BY IN Uncategorized On 12-11-2012

“How do I improve the number of website leads?” This is a question asked by business owners and marketing professionals alike. The main areas that influence the number of leads include website traffic, landing page performance, and content. When these factors improve for the better, the number of leads via the website increases also.

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Website Traffic

People must be visiting your website before they can become a lead. A website with no visitors is like an open store with no customers inside. A website builds its visibility online through social media, search engine optimization, and search engine marketing.

Each business has an ideal number of website visitors that will help it achieve its desired number of leads and sales. If you don’t know what this number is, please request a traffic calculator assessment.

When the right number of people visit your website, your website will begin to produce the right quantity of leads you wish to have to reach your revenue goals. Website traffic is the starting point for having an online lead.

Landing Pages

These are unique website pages that have a form to fill out. The most common landing page form is the “Contact Us” page. For many websites, it is the only page with a form on the entire website.

Hubspot research shows that there is a direct correlation between the number of landing pages and the number of website leads. To improve the number of leads received through the website, increase the number of landing pages to accept leads.


The purpose of landing pages is to help website visitors enter the sales funnel. Some visitors will have a problem, but not be aware of a solution. Others will know a solution exists, but they do not know of your particular solution. Landing pages that resonate with website visitors are more likely to result in a lead for the business.

Landing Page Performance

The performance of landing pages is another reason why website succeed with the number of leads they obtain. What good is it to have many landing pages, if they are not performing well? This is why its important to test and improve the performance of landing pages.

Landing pages can be tested until the best version of a landing page is created for a particular audience. A landing page can improve for the better with each successive test that is conducted on it.

It is fascinating how small changes can improve conversion rates by leaps and bounds. When you can set landing page tests, you can improve your marketing success rate more quickly than ever before.

The conversion rate of a landing page refers to the percentage of people that complete the form after reading the offer made to the website visitor. If 10 people complete the form and 100 people saw the form, then the conversion rate is 10%.

According to Hubspot, the average conversion rate of a landing page is between 5% and 10%. If your landing page is performing below that number, then it is important to examine why the landing page is underperforming.


What entices people to fill out a form is the value of the offer. The offer itself must be helpful to the reader. It helps them to understand a problem or solution better, to make an informed decision.

You can conduct market research yourself or purchase market research to understand your audience better. To conduct your own market research, you are welcome to use survey feature on LinkedIn. Here’s a tutorial on how to use it.

When you understand your customers’ problem, you can create material that entices them more. A valuable offer makes it easier for people to complete the form to access the information.


Final Thoughts

Unfortunately, many business owners do not see a positive return on investment from their website. The website is not capable of collecting sales leads. To generate leads online a business benefits from having a plan, processes, and performance metrics to collect leads. If you are unsure about how well equipped your website is for collecting leads, grade your website.


Tags: lead generation, leads, landing pages



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