How Much Website Traffic Do I Need To Improve Sales?

BY IN Uncategorized On 12-11-2012

Website traffic is an important metric of internet marketing success since it influences the number of leads and number of sales that are achieved through internet marketing. In this blog post, we set out to understand the factors that influence the amount of website traffic needed to improve leads and sales. At the end of the blog, you can request a traffic calculator assessment to determine the precise number of website visitors you need to reach your specific goals.


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Here are three factors that influence the amount of website traffic needed to improve sales:

Current Online Visibility

Revenue Goals

Revenue per Customer

Current Online Visibility

Before we determine how many website visitors your website needs to achieve a specific revenue goal, it is important to determine how many website visitors you presently have. Your current website traffic provides information on whether you have a fair, good, or great level of traffic to your website. Your website traffic number is influenced by search engine optimization (SEO) and social media.

Search engine optimization (SEO) plays an important role in helping search engines guide people to your website for information they seek. If someone goes to Google and types in “realtor Houston.” The pages with the best SEO will rank in the top 10 results for that specific term. The top results receive the most clicks and the most traffic.

On-page SEO and off-page SEO contribute toward the success of website pages in two distinct yet complementary ways. The better the website pages rank on search engines, the better the website rank overall on search engines.

Google, Bing, and Yahoo want to offer the most relevant, credible information for the topic of choice. Keywords, on individual website pages, need to appear in the proper place; this helps search engines guide potential customers to relevant pages on your website. Keywords help website visitors find information online on the exact topic they’re looking for online.

On page SEO refers to how keywords are used on individual pages. The keywords on the page tell the search engine spiders what information is available on the web page. The better each page is optimized the easier it is for website visitors to find the information they seek to learn about on your website.

Off Page SEO refers to how credible, authoritative, popular a website is based on how many inbound links it has. An inbound link is like a digital referral, where one website vouches for the content of another website on a specific subject. Inbound links influence the amount of website traffic.

Social media interactions, as well, influences link building. When someone retweets a tweet on Twitter, they are sharing content. The sharing of content online is becoming a new way for search engines to determine which websites are producing great content on the web for people to read.

Social Media Reach is how many people you’re connected with on social networks like Facebook, LinkedIn, and Twitter. The more fans and followers you have on social networks, the higher the potential website traffic. Your content can be seen by more people, forwarded to more people, shared by more people.

Annual Revenue Goals

Every business sets revenue goals to exceed their expenses. You can measure your revenue goals on a periodic basis. The higher your revenue goal, the greater website traffic you’ll need to reach a specific revenue goal.

When you set out to determine what your marketing budget, you decide how much of it will be spent on traditional marketing avenues (cold calls, networking, tradeshows, advertisements, etc.) and how much will be spent on internet marketing (SEO, social media, blogs, content creation, lead generation, etc.).

As you divide your marketing budget, each marketing method produces its own revenue and return on investment. If you set aside, 50% of your marketing budget for internet marketing, then internet marketing should produce 50% of the revenue goal you’re trying to reach. The purpose of marketing is to improve sales.

The more you can invest into internet marketing activities, the more website traffic you will see, the more customers you will have. There is a direct relationship between online visibility (website traffic) and customers.

Average Revenue Per Customer

If two websites have the same visitor to lead ratio and lead to customer ratio, what influences the number of website visitors is the average revenue per customer. If a service costs $200 a month, it will require more visitors to achieve $4,000, than if the service costs $2,000 a month.

Website traffic changes also based on the amount of revenue per client. A website that features an expensive product requires fewer website visitors, if the conversion rate is high.

It is very important to improve the visitor to lead ratio. High-traffic websites will not be successful if the visitor to lead conversion rate is 0%. The website will not reach its revenue goals. Many websites experience a visitor to lead conversion rate between 0% and 3%. A website improves the visitor to lead conversion rate to above average levels with testing and analysis of lead generation funnel.

It is also important to improve the lead to customer ratio. Once website visitors become a lead within the sales funnel. It is important to score the lead based on qualifying factors that predict the likelihood of being sales ready. Naturally, not all leads are ready to buy. The cold, warm, and hot leads are segmented into the appropriate lead nurturing channels, so that warm leads are maturing to hot leads in a systematic way over time.

Your business needs to reach its revenue goals. Internet marketing can help realize them. Todetermine the precise number of website visitors your business needs to reach its revenue goals, please request a complimentary assessment.



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