Before diving into the sea of tactics and tools available for online marketing, it is vital to create a comprehensive, cohesive, clear strategy to utilize the internet as a tool to increase revenue.
Our online strategy covers the spectrum from the starting point to end point. We create a solid action plan to achieve a new annual revenue goal.
WEBSITE DESIGNWebsite design is the foundation to successful internet marketing. It helps communicate essential information about your business including values, services, benefits, and much more.
Our design keeps both the customer needs and the company objectives top of mind. In collaboration with you and your staff, we build websites that are: user-friendly, useful, and uber-attractive.
PAY PER CLICKPay per click ads are a source of targeted inquiries from people seeking to do business with relevant businesses. Pay-per-click ads direct new customers to your website where they can express interest.
Our pay-per-click campaign identifies which keywords work and which keywords don’t work to maximize the benefit of your pay per click ad campaign.
SOCIAL MEDIASocial media offers a new avenue to stay in touch with existing customers and to reach out to new customers.
Our social media plans help you share relevant interesting information. These interactions grow visibility, interest, and sales in your company.
LEAD GENERATIONThe key to realizing new customers through the internet is lead generation. Through a deliberate effort in lead generation, we help your business acquire new revenue.
Our lead generation effort uses proven principals to reach key performance indicators in a timely fashion.
WEBSITE USABILITYWebsite usability testing conducts real time primary market research on website design. As prospective customers interact with the website, we can factually determine the best design for increasing inbound leads.
Our website usability method uses an effective blend of technology, testing, and time-tested principals to increase the conversion rate from visitors to leads.
“The best way to predict the future is to create it.”
– Peter Drucker
The starting point for online marketing success is developing a solid plan to reach revenue goals through a unified strategy and correct technology.
With a clear plan, it is then possible to implement a variety of online visibility tools to attract, educate, and persuade your target market to express interest.
Each stage in the process has statistics to measure progress towards the revenue goal. The statistics encourage transparency, accountability, and results.